Santerra

Sample itinerary · Working draft

The experience, hour by hour

Every touchpoint of the Santerra Signature Experience — from the first ad a guest ever sees to their day-90 results call — followed through the Sleep track as one sample. Each of the seven tracks runs this same arc; only the science and the workshop lens change.

Study: The Signature ExperienceSample track: Sleep EnhancementSanterra · Nov 20265 nights + 90 days

Phase 1

Preparation

The first ad to the moment they arrive. Weeks of prepared ground.

Phase 2

Immersion

Five nights on property, Tuesday to Sunday — hour by hour.

Phase 3

Reinforcement

Ninety days of follow-through, ending where it began: a measurement.

Key:MovementNourishmentWorkshopSpa & HydroCeremonyCircleRest
01

Phase One · Booking to arrival

Preparation

Before a guest ever packs a bag, the work has begun. From booking, they hear from us roughly every ten to fourteen days — and twice by hand. The point of every touch is the same: arrive already changing.

The ad

They see themselves, not a spa

The first thing a future guest meets is copy written for the depleted high performer — the founder, physician, or executive with money and no margin who has stopped sleeping well. The warmest channels cost nothing: the founders' own newsletter and Santerra's past-guest list.

The science  Behavior change begins with ambivalence, not information — the message names the ache before it offers the fix.Prochaska & DiClemente, stages of change
The site

A curated application, not a checkout

They complete a short application — what's drawing them, what they want more of, health flags, solo or as a pair. This is a cohort we assemble by hand, not a room you can simply buy.

48 hours

A ten-minute call from a founder

Jared or Annette calls within two days. A sales call that never feels like one: hear the story, confirm the fit, answer everything. If it's right, the booking link follows.

At booking

Deposit, signing packet, baseline

A 50% deposit holds the seat. The five-document signing packet arrives automatically, and with it the Flourishing Assessment — the research-grade baseline, weighted to the sleep and health domains. No completed packet, no confirmed spot.

The science  A pre-arrival baseline is what makes day 90 mean something — you cannot show a delta you never measured.
Within 3 days

A handwritten card & a box on the doorstep

A real card from the two of us — ink, not print — arrives inside a small welcome box that begins the experience at home. The first ritual starts before they've booked a flight, and tells them, physically, that this is personal.

T−8 weeks

Email: the science of your week

The three phases, in plain language — why the preparation matters, and a nudge to finish the assessment.

T−6 weeks

Email: your body's baseline

The wearable protocol for guests with a Whoop, Oura, or Apple Watch: wear it for the thirty days before arrival, then share the summary — resting heart rate, HRV, and especially sleep duration and consistency. No device, no pressure.

The science  The metrics that move a sleep story — deep-sleep minutes, consistency, resting heart rate — are exactly what a wearable captures before and after.
T−4 weeks

The Guide Call (30 min)

A founder walks the assessment results with them, sharpens the sleep focus, and sets the one intention the whole week will answer.

T−3 weeks

A second handwritten note

One question, by hand: “What is the one thing you want to be true about your life ninety days after this week?” Bring the answer.

T−1 week

Email: what to pack, what to expect

The packing list, the season's weather, what's included, the quiet-phone culture, dietary confirmations — and a warm personal close.

T−3 days

Arrival brief + a voice memo

Logistics and the shape of the first evening, delivered with a short voice memo from the founders. The human voice does what a PDF can't.

Arrival eve

A text from their host

“We're ready for you. Drive safe. Set your intention on the drive in — we'll ask.”

02

Phase Two · The five nights

Immersion, hour by hour

Tuesday through Sunday at Santerra. A guest is lifted out of the cue environment that built their insomnia, given a small cohort, and moved through emotionally significant experience. Below is every hour, as they live it — the fixed daily rhythm built in, so nothing is hidden.

How the healing moves

We enter from the outside in— body, then mind, then soul. The hikes, the hydro circuit, the massage, the morning sun, the rest and the food are not a warm-up; they are the door that eases the body and earns trust, so the deeper work can land: meet the body’s needs first, earn trust, and only then ask more.

But a life is healed from the inside out— soul, then mind, then body, with the mind as the hinge. So across the week we clear the rocks and pull the weeds — guilt, shame, fear, anger, grief — then prune through forgiveness, and the fruit grows on its own: peace, hope, joy, love, patience. And we meet each guest at their most pressing need — emotional, physical, or spiritual — first.

Source: Made to Flourish (Jared Thurmon)

Read every guided-audio transcript →The surprise & delight layer →

A sample of the table

Every meal comes from the wellness menu — garden-led, protein-forward, nothing fried, no refined sugar, and early by design. The week is entirely alcohol-free; a rotating zero-proof menu takes its place.

First Lightmorning cold-pressed juice
Garden Spritzmidday
Hibiscus Coolerafternoon
The Botanicalthe evening aperitif
Blackberry-Sage Shrubwith dinner
Still Nightthe bedtime tea

Day 01 · Tuesday

Arrival & intention

The threshold day

3:00p

Arrival

Into a room already reset for sleep

Check-in to a room converted for rest: warm low-wattage bulbs and a “digital sunset” card, the signature lavender-and-mint scent, a sleep kit (silk mask, earplugs, pillow menu), an Epsom-and-lavender soak by the tub — and on the bed, a name-embossed leather journal, the illustrated guest map, a thermos that's theirs to keep, and a letter from the two of us.

The science  Roughly 43% of daily behavior is cue-driven; change the room and you change the behavior. We rebuild the sleep environment on night one.Wendy Wood, on habit & context
5:30p

Circle

Opening circle — why are you here

The cohort gathers for the first time. Names, the shape of the week, the confidentiality promise, and the first question aloud: what did you actually come here for?

6:00p

Nourishment

Welcome dinner at the long table

The first dinner at one long table: garden greens with citrus vinaigrette, herb-roasted chicken or a white-bean and root-vegetable bake, warm sourdough. A zero-proof pairing — tonight, The Botanical. Early and unhurried; the week is alcohol-free by design, and night one models it rather than announcing it.

The science  A single evening of alcohol measurably fragments deep sleep and lowers overnight HRV; removing it is the fastest sleep win we can give.
9:00p

Rest

The turndown ritual begins

Lights low, room tidied, a Still Night sleep tea and a magnesium elixir delivered, and a four-line prompt card on the pillow: what feels busy in your mind · three gratitudes · how you're feeling · one thing that went well to carry into tomorrow.

The science  Magnesium and a consistent wind-down shorten sleep-onset time; journaling the “busy mind” offloads the rumination that delays sleep.Annette's sleep-journey design

Day 02 · Wednesday

Naming what's in the way

The first full day

6:30a

Rest

Wake to a prompt on the pillow

A soft wake, no alarm. On the pillow, placed at turndown, a single prompt for the leather journal — keyed to today's workshop: “Which worry has circled your mind most this week? Write it in the exact words it uses on you.” The day opens with reflection, not a screen.

7:00a

Nourishment

Thermos & trail card at the door

A pre-chosen thermos waits outside each door — coffee, cold-pressed juice, or herbal tea, hot or cold to their standing order — tucked beside the day's trail card, which names the morning's route and one line to carry on the walk.

7:30a

Nourishment

Breakfast from the garden

Soft-scrambled pastured eggs with garden greens and herbs, seasonal fruit, chia pudding, a slice of sourdough — with a First Light cold-pressed juice and a pot of herbal tea. Protein-forward, no refined sugar, caffeine timed early.

The science  A steady morning glucose curve and an early caffeine cutoff both protect that night's sleep pressure and depth.
8:00a

Movement

Morning hike — the garden loop

A guided walk through the 170-year-old gardens and out along the meadow loop in the low morning light. The trail card offers one line to carry, and a QR code plays a short recorded reflection for the walk. Gentle pace, real conversation, optional but warmly expected.

The science  Morning outdoor light resets the circadian clock and anchors that night's melatonin; more morning sun tracks with better sleep quality.BMC Public Health, 2025

Transcript — “Begin Again”

9:00a

Movement

Yoga, breath & grounding

Gentle grounding yoga on the lawn, closing with slow diaphragmatic breathwork — a deliberate down-shift of the nervous system.

The science  Slow, extended-exhale breathing raises vagal tone and heart-rate variability, the physiological signature of a calmer stress response.
10:30a

Workshop

Workshop 1 — The Weeds of Life

Two hours, with a break in the middle. Opens with the week's map: the seven pillars, why body, mind, and spirit have to move together, and the confidentiality promise (restated at every workshop). A large-group icebreaker — the “Have You Ever” game, built around the seven tracks — then the question asked aloud: why are you here, and what do you want more of in your life? Small groups follow (what's going well, what isn't), each guest receives their weeds card, and journaling names the inner critic in its exact words. Closes with the first guided meditation.

Serves Mind (primary) → Body — a quieter mind lowers night-time arousal, so sleep comes faster.

Shame

Shame specifically — not guilt or general negative feeling — spikes proinflammatory activity in the body.

Dickerson et al., Psychosomatic Medicine, 2004

Fear

Higher resting activity in the brain's fear center independently predicts future heart attacks and strokes.

Tawakol et al., The Lancet, 2017

From the books  Made to Flourish (Jared Thurmon) — the weeds are the thoughts you've heard so long they sound like your own voice; you pull them to free the ground.

Transcript — “The Garden Within”

12:30p

Nourishment

Lunch — the day's main meal

The largest meal at midday: a roasted-vegetable and ancient-grain bowl with garden greens, white beans, toasted pecans, and a lemon-herb tahini dressing — wild-caught fish or herb chicken to add. A zero-proof Garden Spritz alongside.

2:00p

Spa & Hydro

The thermal & hydro circuit

The spa circuit: sauna, then cold plunge, then a lavender steam shower, finishing in a warm mineral-and-magnesium soak. Cycled two or three rounds, at each guest's tolerance.

The science  Contrast heat-and-cold shifts the nervous system toward its calming branch, raising HRV and easing sleep onset; the warm soak that follows drops core temperature into the sleep window.Sleep Enhancement Journey protocol
3:30p

Spa & Hydro

Sleep treatment — first of two

A pre-booked sleep-focused treatment: a cooling facial and scalp therapy, or a restorative stretch-and-massage. Every guest has two across the week.

4:30p

Nourishment

The Sleep Tonic class

A hands-on session where guests mix the zero-proof adaptogen “sleep tonic” drinks themselves — tart cherry, magnesium, chamomile, ashwagandha — to take the ritual home. Afternoon tea and a Hibiscus Cooler are out for anyone who wants them.

5:30p

Nourishment

Early dinner

Early, light, and garden-led: wild-caught fish or herb-roasted chicken (never fried), sautéed greens, roasted seasonal vegetables, right-sized portions. A Blackberry-Sage Shrub to drink — finished well before bed.

The science  Large or late meals raise core temperature and blood sugar at bedtime and cost you deep sleep; a lighter, earlier dinner protects it.
7:00p

Workshop

Workshop 2 — Soil & Stone

Small group. This morning was the weeds — the surface. Tonight is the rocks: the buried burdens (grief, illness, financial strain, family, the habits used to numb it all). A checklist card helps each guest name theirs, then each receives a palm-sized rock and writes on it the burden they carry to bed. They'll carry it until Thursday's ceremony. The evening closes with each guest choosing their 1:1 partner for the week — and a first standing question, answered face to face: why are you here?

Serves Mind & Spirit (primary) → Body — externalizing the burden begins to lift the load that spikes evening cortisol.

Guilt

Across 65 studies, learning to forgive yourself for past wrongs tracks with better mental and physical health; unresolved guilt tracks with worse.

Davis et al., Journal of Counseling Psychology, 2015

From the books  Made to Flourish (Jared Thurmon) — the rocks are resentment, regret, and the old load lodged in the ground; nothing grows until they're cleared.

9:00p

Rest

Turndown ritual

Sleep tea, magnesium elixir, and tonight's four-line pillow prompt, lights low, digital sunset. The same close every night — repetition is the point.

Day 03 · Thursday

The deep work

The deepest day

6:30a

Rest

Wake to a prompt on the pillow

The morning prompt goes deeper today: “When do you first remember feeling this way — and who was in the room?” A few minutes with the journal before the day begins.

7:00a

Nourishment

Thermos & trail card at the door

A pre-chosen thermos waits outside each door — coffee, cold-pressed juice, or herbal tea, hot or cold to their standing order — tucked beside the day's trail card, which names the morning's route and one line to carry on the walk.

7:30a

Nourishment

Breakfast

Overnight oats with stone fruit, berries, and toasted seeds; a small cup of warm miso or bone broth; herbal tea and a First Light juice. Slow-release fuel for the fullest day of the week.

8:00a

Movement

Morning hike — the woodland trail to the Ruins

A longer walk today, up the wash to the granite overlook, the canyon still cold in the shade. Today's trail card carries a single question to hold for the deeper work ahead — a little more distance for a heavy day.

The science  Regular moderate walking lifts mood and lowers stress hormones — priming the nervous system before the day's deeper session.

Transcript — “What Remains”

9:00a

Movement

Yoga — hips & heart openers

Today's flow opens the hips and chest — the body's storehouses for held tension — preparing guests physically for emotional work.

10:30a

Workshop

Workshop 3 — Addressing the Roots

Where the pattern began. A short film (Nadine Burke Harris on childhood adversity) opens the science, with one honest frame: if we were preparing you for the Olympics, we'd be negligent not to ask about old injuries. Your hosts share their own stories first. Then a private, self-scored reflection on early experience — never collected, never asked aloud — and small groups where sharing is invitation-only: a childhood story, a greatest fear, a greatest shame. Our stories are sacred; the science says the healing starts when they're finally spoken.

Serves Mind & Spirit (primary) → Body — seeing the root loosens the grip of the old stress that dysregulates sleep.

Grief

In the first month after losing a partner, the risk of a heart attack or stroke roughly doubles — grief is a physical event, not only an emotional one.

Carey et al., JAMA Internal Medicine, 2014

Anger

Just eight minutes of recalled anger impairs the blood vessels' ability to dilate for about forty minutes — an early step toward heart disease.

Shimbo et al., JAHA, 2024

From the books  Made to Flourish (Jared Thurmon), Ch. 5 — the soil you didn't choose: the childhood you were planted in, and the wound carried out of it (the ACE research of Felitti).

12:30p

Nourishment

Lunch, then the Restorative Kitchen

A light garden lunch, then a chef-led cooking class in two seatings — the Restorative Kitchen: recipes for sleep and long life, cooked from the garden and tasted together.

2:30p

Spa & Hydro

Second sleep treatment · circuit · free time

The second pre-booked treatment for those scheduled today, the thermal circuit again for those who want it, and open time on the trails, the swimming hole, or a chair in the sun.

4:00p

Ceremony

1:1 partner session & the Rock Ceremony

In the gardens, with the partner chosen Wednesday night, guests open their one-to-one work with the Rock Ceremony — setting down, together, the weight each named on the stone. This partner becomes their weekly 90-day accountability call after the week ends.

The science  A witnessed act of release lands deeper than a private one, and the partner tie is what carries the change home.Christakis & Fowler, on social ties
5:30p

Nourishment

Early dinner

Wellness menu, early and unhurried — a garden main, sautéed greens, and a zero-proof pairing.

7:00p

Workshop

Workshop 4 — Pruning for Growth

The forgiveness session — the emotional center of the week, and the one we build most carefully. It opens with the day's echo: how did it feel to set the rock down? Then, plainly: what forgiveness is, and what it is not — not excusing, not forgetting, not reconciling; and alongside it, boundaries and needs, because pruning is also learning what to say no to. The heart of the evening is a guided hour on the floor: guests return, in the mind's eye, to their childhood home and meet their parents (and any who wronged them) as the small, un-parented children they once were — the move that turns grievance into compassion. The letters of forgiveness — and, if a guest chooses, of apology — are written the next morning, at the opening of Workshop 5, in the room and staffed: some to burn that evening, some to keep, some (only if the guest decides) to send.

Serves Spirit (primary) → Mind → Body — the mind that stops rehearsing an old hurt is the mind that finally sleeps.

Forgiveness

When people rehearse a grudge against someone who hurt them, heart rate, blood pressure, and muscle tension all climb; choosing to forgive brings them back down and restores a sense of control.

Witvliet, Psychological Science, 2001

How we keep it safe  Built on the evidence-based core of Enright's Forgiveness Process Model and Worthington's REACH — with the coercive Large-Group-Awareness-Training methods (cathartic anger work, marathon sessions, forced sharing, mandated forgiveness) deliberately left out. Forgiveness is framed as releasing your own burden — never required, never about resuming contact. Trauma-screened at booking, a licensed clinician on call, a quiet exit always open. Grace, never judgment.

From the books  Made to Flourish (Jared Thurmon), Ch. 3 — his father's tumors that vanished after the forgiveness question, and Charlotte Witvliet's research: “forgiveness is not a religious idea — forgiveness is a physiological event.”

Transcript — “Coming Home,” the forgiveness meditation

9:00p

Rest

Turndown ritual

The same nightly close — sleep tea, magnesium, the pillow prompt, low light.

Day 04 · Friday

Release, then rest

The hinge of the week

6:30a

Rest

Wake to a prompt on the pillow

Today's prompt follows last night home: “Is there anyone still to forgive — including yourself? If a name came to you in the night, write their letter this morning.” The pen finishes what the meditation started.

7:00a

Nourishment

Thermos & trail card at the door

A pre-chosen thermos waits outside each door — coffee, cold-pressed juice, or herbal tea, hot or cold to their standing order — tucked beside the day's trail card, which names the morning's route and one line to carry on the walk.

7:30a

Nourishment

Breakfast

A garden frittata, roasted sweet potato, kefir with seeds and a little desert wildflower honey, and a First Light juice.

8:00a

Movement

Morning hike — the lake path

The gentlest route of the week, down to the ten-acre lake as the morning mist lifts. The trail card's recording is a short meditation for the water's edge — the body already turning toward rest.

Transcript — “Still Water”

9:00a

Movement

Restorative yoga & breath

A slower, floor-based restorative practice with long holds and extended exhales — settling, not exerting, before the day's release.

10:30a

Workshop

Workshop 5 — Tending the Garden

Walked as a small group along the trail, with stopping points and questions to ask and be asked. The garden is clear — now, what feeds it? Three relationships, taken one stop at a time: how do you relate to yourself (at peace, or still at war)? To others (the marriage, the friendships — are you lonely)? And to the divine, however you hold it? At the last stop, insight becomes habit: each guest writes a take-home routine — wake time, morning light, movement, the wind-down — and names the purpose it all serves.

Serves Body & Mind (primary) → Spirit — the concrete practices, aimed at a reason that outlasts the week.

Purpose & Meaning

Adults with the weakest sense of life purpose had roughly 2.4× the risk of dying over the follow-up as those with the strongest.

Alimujiang et al., JAMA Network Open, 2019

Patience

Patience is trainable: a brief two-week practice raised patience and lowered depression. The garden rewards it.

Schnitker, Journal of Positive Psychology, 2012

From the books  Made to Flourish (Jared Thurmon) — the seven ways you tend the soil: Rhythm, Nourishment, Movement, Resilience, Clarity, Connection, Renewal.

12:30p

Nourishment

Lunch

Light and early — the afternoon is deliberately unhurried.

1:30p

Rest

Open afternoon — rest, trails, the last treatment

Nothing scheduled but rest: a final spa treatment for those who have one left, a nap, a walk, or a chair by the water. The nervous system is being allowed to come all the way down.

3:30p

Ceremony

Guided garden meditation

“Release, Renewal, Regrowth” — led in the gardens as the afternoon softens. The formal arrival into rest.

Transcript — “Release, Renewal, Regrowth”

~5:15p

Ceremony

The burning ceremony, at sundown

As the sun goes down, guests burn the inner-critic pages and the burdens they've carried all week. The emotional summit of the experience — and the moment the Sabbath rest begins. From here the week turns toward rest — a treatment-free day of connection, learning and renewal outdoors.

The science  A deliberate, embodied “letting go” down-regulates the stress response; quieting the 3 a.m. mind is the point of the whole exercise.
6:30p

Nourishment

A candlelit dinner, and nothing after

Unhurried, by candlelight, with no evening program — garden-led and gentle, closing with a Still Night nightcap. The hardest inner work is finished. The rest of the week is rest.

Day 05 · Saturday

Nature, silence, joy

Treatment-free, together

~9:00a

Rest

A slow morning, a late breakfast

No alarm, no thermos run, no schedule. Breakfast whenever they wake — eggs or oats, fruit, good bread, tea and a First Light juice, in no hurry at all. For many guests, the first morning in years with nowhere to be.

The science  Deep, slow-wave sleep is when the brain clears metabolic waste, including amyloid-beta — and it deepens most when the nervous system finally feels safe. A true day off is a physiological event.University of Rochester glymphatic-system research
9:30a

Workshop

Workshop 6 — A Life in Bloom

Large group; celebration, music, and movement — not work, joy. The hosts and team come dressed for the occasion. One at a time, each guest's own favorite song (collected weeks earlier) fills the room as they walk from one side to the other — from where they began to where they are now — while the cohort celebrates them across. The first fruit of a tended life.

Serves Spirit (primary) → Body — positive affect and connection down-regulate the stress axis; joy is part of the medicine, not the reward for it.

Hope

A greater sense of hope predicts measurably better health years later, including a lower risk of chronic conditions.

Long & VanderWeele, 2020

Joy

Cultivating warmth and joy raises vagal tone — an objective marker of heart health — through the felt sense of connection.

Kok & Fredrickson, Psychological Science, 2013

From the books  Made to Flourish (Jared Thurmon), Ch. 16 — the fruit grows on its own, on a tree that has been tended.

12:30p

Nourishment

Lunch

An easy, garden-led midday meal — no ceremony, just good food and time.

1:00p

Rest

Solo silent time in nature

One to two hours alone on a stretch of the property — no phone, no talking — that each guest keeps to themselves. The week's quietest, and for many its most important, hours.

The science  At least 120 minutes a week in nature is consistently linked to better health and wellbeing; the silence is where the week consolidates.White et al., Scientific Reports
2:30p

Workshop

Workshop 7 — The Harvest

The affirmation hour, in three movements. First, small groups: what each person sees in the others, spoken aloud and written down by a scribe so every guest keeps the card. Then 1:1 with their week's partner: what I admire, what I've learned from you. Finally, alone: which word stood out — and how will you show up in the world with it? To be seen and named by the group is the week's quiet crescendo, and the fruit that lasts longest.

Serves Spirit & Mind (primary) → Body — being witnessed consolidates a new self-story, and the cohort becomes a lasting, supportive tie.

Love

In an 80-year Harvard study, how satisfied people were in their close relationships at 50 predicted their physical health at 80 better than their cholesterol did.

Harvard Study of Adult Development (Waldinger)

Peace

People quicker to release a grievance recover their blood pressure faster after stress — peace is something the body does, too.

Whited et al., 2010

From the books  Made to Flourish (Jared Thurmon), Ch. 16 — the nine fruits: love, joy, peace, patience… “not religious words — human words.”

3:45p

Circle

Sharing circle & dinner prep — what did the silence say?

Gathered back from the quiet and still warm from the affirmations: “what did you learn out there?” Then, together, guests prep the harvest dinner — hands in the work, side by side.

4:30p

Nourishment

The harvest dinner in the gardens

The week's crescendo: a long table in the gardens, a menu built from what guests helped harvest that morning — roasted garden vegetables, greens, a shared main, warm bread, and a farm-made dessert without refined sugar. Candlelight, music, and a zero-proof toast. A goodbye gift waits in each room.

Day 06 · Sunday

Departure & commitment

The sending

sunrise

Movement

An optional last walk

One more quiet morning on the trails for those who want it, before the day turns toward home.

8:00a

Nourishment

Breakfast

An unhurried last shared meal at the long table — eggs, fruit, sourdough, tea, and a First Light juice for the road.

9:00a

Circle

Closing circle — ninety-day commitments

Each guest names their 90-day commitment and signs a Commitment Contract — the specific changes they'll make — co-signed by their 1:1 partner as witness. Then two outward commitments each: someone to serve this week, someone to mentor for ninety days.

The science  A signed, witnessed decision holds far better than a private wish, and turning outward toward others is one of the most reliable engines of a person's own healing.
~10:00a

Circle

A sealed letter, in their own hand

Each guest writes a short letter to themselves and seals it — we hold it, and it finds them later. The day-90 assessment is framed as what it is: the second half of the experience they've already begun.

11:00a

Departure

An unhurried departure

Cold-pressed juice for the road, the first follow-up already on the calendar, and a different person driving home than the one who arrived.

03

Phase Three · Day 1 to day 90

Reinforcement

The week ends Sunday at eleven. The product ends at day 90, when the second assessment comes back. Even a peak experience fades without spaced consolidation — so the ninety days are not follow-up. They are half the program — we measure at booking, again at departure, and again at day 90, and day 90 is the one that counts.

Days 1–3

A card beats them home

A handwritten card lands in the mailbox — gratitude and one specific moment we watched them have that week, drawn from the notes we keep all along. Personal, never generic.

Day 3

Email: the landing guide

Re-entry is real. The first 72 hours home: hold the wake time, keep the morning walk, keep the early dinner, guard one evening. Includes the link to book coaching call #1.

The science  The days right after a peak experience are when old cues reassert themselves; a specific re-entry plan is what keeps the new sleep routine alive.Wendy Wood, on context relapse
Weeks 1–12

One practice a week

Twelve short weekly emails, sequenced to the workshop arc — weeds to harvest — each under four minutes to read, each a single practice to hold.

The science  The spacing effect is among the most replicated findings in cognitive science: small doses repeated over time outlast one big dose every time.
Week 1

Coaching call #1

A founder turns their closing-circle commitment into two or three concrete daily practices. Calls run monthly from here.

Week 2

Their own letter arrives

The sealed letter each guest wrote at the closing circle, mailed exactly two weeks out — their own voice, in their own hand, landing just as the week starts to feel far away.

Weekly

The partner check-in

Each guest keeps their 1:1 partner as a 90-day accountability call, ten to fifteen minutes a week. Peer accountability outlasts facilitator contact.

The science  Behavior spreads through relationships; a single committed partner sustains change long after the experience's glow fades.Christakis & Fowler
~Day 30

Coaching call #2 — the wall

Weeks three to five are where new patterns die. This call exists to catch that. The pre-arrival intention, mailed back in their own handwriting, lands around now too.

The science  Habit research puts the highest drop-off in weeks 3–5; a well-timed check-in at the wall is what carries a routine past it.Lally et al.
~Day 60

Coaching call #3

Deepen what's working, prune what isn't, and prepare the mindset for re-measurement.

Day 80

The re-measurement window opens

Retake the Flourishing Assessment; re-export the wearable month. Framed as the second half of the experience they already paid for.

Day 90

Coaching call #4 — the results

The founders walk each guest's before-and-after together: Flourishing score and domains, resting heart rate, HRV, and sleep. Celebrate the movement, name the next horizon — and open the door to the Santerra Circle.

The science  This is the measurement the whole arc was built to produce: a change the guest can see in their own numbers, not just remember as a feeling.

What we measure, and why it’s the point: three instruments run the length of the arc — the Flourishing Assessment (all guests: booking, departure, day 90), guest-owned wearables (opt-in, 30-day baseline vs. days 60–90), and the guest’s own words. Together they become the Cohort One Outcomes Report — the document that turns a beautiful week into evidence for the next cohort, the next resort, and the investor deck.

Santerra · The Signature Experience · Box Canyon, Yucca, Arizona
Sample itinerary · Sleep track · Internal & stakeholder walkthrough — not for guest distribution